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Sibabrata NANDA

1. Understanding the Psyche of Consumers: Positioning of Hybrid Products - Revisiting the Extant LiteratureUnderstanding the Psyche of Consumers: Positioning of Hybrid Products - Revisiting the Extant Literature
Rezumat:Much of research has been carried since the concept of Hybrid Product was introduced. This paper is an attempt to put forth the different finding the and the learning from the researches made so far with an attempt to find out any possible gaps for further research. Using the insights from the various literatures, this paper puts forth the various concepts as sited by different authors with respect to the hybrid products.
Autor(i):Sibabrata NANDA
Publicat în:Revista Română de Marketing 2/2011 [Volume 6, Issue 2] (aprilie-iunie)
Cod citare:2804

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