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1. Situational Factors Influencing Impulse Buying Behavior of Algerian Consumer
Rezumat:This paper investigates the influence of situational factors on the impulse buying behavior of algerian consumer using a Mehrabian and Russell's framework. The results suggest that a consumer's emotions can be a mediating factor in the impulse purchase process. In this study, we identify and explore how situational factors and emotional states may influence impulse purchase behavior. By tapping the responses of 687 consumers in the area of Algeria’ west, we obtain that there is a positive relationship between independent and dependent variables. According to the results; pleasure was associated with design, whereas arousal was associated with perception of crowding , but dominance was linked to time spent in the store.
Autor(i):Amel GRAA, Maachou DANI EL KEBIR
Publicat în:Revista Română de Marketing 2/2011 [Volume 6, Issue 2] (aprilie-iunie)
Cod citare:2807
2. Exploring women motivations toward impulse buying behavior in Algeria
Rezumat:This study investigates the motivations behind impulse purchase behavior of Algerian women shoppers. The questionnaires were distributed to 600 women randomly in Algeria’ west. Data were then analyzed using factor analysis, reliability testing, correlations and ANOVA analysis. Further, the findings were used to answer hypotheses and provide recommendations for marketers and retailers.
This research could give basic and fundamental information about personal variables influencing on this kind of purchase. Our research findings offer important information for benchmarking managerial expectations with regard to internal motivations of women shoppers and merchandising decisions.
Autor(i):Amel GRAA, Maachou DANI EL KEBIR, Elyas SALAH
Publicat în:Revista Română de Marketing 2/2014 [Volume 9, Issue 2] (aprilie-iunie)
Cod citare:6507

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