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1. Effectiveness of Online Advertising: Revisiting the Extant Literature
Rezumat:Online advertising now occupies a very important place in the field of advertising because of the various advantages that it offers over the other forms. As a result, online advertising is also gaining popularity among researchers as well. This paper is an attempt to explore the different studies done regarding online advertising and report the various finding as well as to address the possible gaps for further research. Using the insights from the literature, this paper puts forth various concepts as cited by various authors regarding online advertising.
Autor(i):Achyut TELANG, Gaurav BHATT
Publicat în:Revista Română de Marketing 3/2011 [Volume 6, Issue 3] (iulie-septembrie)
Cod citare:2809

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