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Sarthak BARTARIA

1. Service quality and deliveryact as instrumental in the purchase intention of it/ites services
Rezumat:This paper proposes the major factors which influence the service delivery, and whether the effective service delivery influences purchase intention .Proposed methodology is illustrated by a structured questionnaire among ITES service user The collected information analyzed by factor Analysis to derive major factors which influence the service delivery. concurrently to measure whether the effective service delivery influences purchase intention multiple linear regression is done with those factor output by taking purchase intention as dependent variable and other factors as independent variable. The finding shows that Reliability, responsiveness and Assurance are the major factors expected from ITES service users. The information given by ITES service provider should be accurate and backed up by a guarantee, which increases the trust in the consumer and concretes his purchase intention.
Autor(i):Debajani SAHOO, Sarthak BARTARIA
Publicat în:Revista Română de Marketing 3/2011 [Volume 6, Issue 3] (iulie-septembrie)
Cod citare:2814

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