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1. Duality, asymmetry and the placebo effect of the sale price. The relationship between the perceived prices and perceived value of products in the marketing literature
Rezumat:The perceived value can be defined as the difference between the perceived benefits by the client and the sacrifices he has to made in order to obtain the product.In this article I discussed the correlation between the value perceived by the customer and the selling price of the product. The price generates more mental shortcuts to the product utility and affects in a negative way the intentions of acquisition. The price can also have an informative part that can lead to favorable perceptions concerning the quality of the product.
Autor(i):Costinel DOBRE, Anca DRAGOMIR, Florin Lucian ISAC
Publicat în:Revista Română de Marketing 4/2011 [Volume 6, Issue 4] (octombrie-decembrie)
Cod citare:2817

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