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Mukund KUMAR

1. An empirical analysis to examine the effectiveness of awareness campaign in Rural areas
Rezumat:The present study has been carried out by using the primary data collected through the structured questionnaire. Random sampling method has been adopted for selecting the respondents from six villages in Bihar. The data have been analyzed with the help of Microsoft Excel and SPSS software. Statistical tools like ANOVA and paired sample t-test have been applied to for data analysis. While ANOVA and paired t-test both can helped in finding the differences in the pre and post awareness campaign means, the paired t-test has also helped in deciding to find out that which mean is greater. The findings of the present study suggest that the awareness campaign is an effective tool for the business organizations operating in the rural areas. Since, the present study talks about the marketing of agricultural inputs only. However these findings may also serve as a guideline for the marketing of other products in rural areas.
Autor(i):Mukund KUMAR
Publicat în:Revista Română de Marketing 1/2012 [Volume 7, Issue 1] (ianuarie-martie)
Cod citare:2822

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