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Jamel-Eddine GHARBI

1. The moderating role of the type of product on the relation between perceived quality and satisfaction towards a commercial web site
Rezumat:The objective of this research is to study the impact of the perceived quality of the commercial Web site (convenience, selection of the product/service, informativeness of the site, price and customization) on e-satisfaction. In the same way, to see the moderating impact of the type of product (utility and hedonist) on this relation. The data-gathering was carried out by a laboratory experiment followed by a questionnaire. The results show that the quality of the Web sites (convenience, selection of the product, informativeness of the site, price and customisation) influence positively the satisfaction of the cyber consumers. Finally, the type of product (utility and hedonist) has a positive significant impact on this relation.
Autor(i):Moez LTIFI, Jamel-Eddine GHARBI
Publicat în:Revista Română de Marketing 2/2012 [Volume 7, Issue 2] (aprilie-iunie)
Cod citare:2829

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