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Santanu MANDAL

1. An Empirical Investigation in Demand Side Risk
Rezumat:Firms operate in an increasingly unstable world on one hand and with an increasing complexity in supply chain operations on the other. This contributed to the recent interest in supply chain risk investigation. Till date, there is no study conceptualizing and validating a framework for measuring demand side risk in supply chains. The present study attempts to formulate a framework for managing demand side risk through theoretical underpinnings from RBV, Relational Capital Theory etc. and subsequently validate the findings based on a mailed survey in the Indian context. The study contributes to the allied literature by identifying factors like customer dependence, supplier dependence, sourcing strategies, trust towards supplier, trust towards customers, relationship quality with suppliers, relationship quality with customers and information sharing with suppliers as important predictors of demand side risk.
Autor(i):Santanu MANDAL
Publicat în:Revista Română de Marketing 4/2012 [Volume 7, Issue 4] (octombrie-decembrie)
Cod citare:2838

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